SVNTY launches new campaign video

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SVNTY launches new campaign video

SVNTY LAUNCHES NEW CAMPAIGN VIDEO

 

[Let’s suppose that you were able every night to dream any dream you wanted to dream, would you be able to discern the dream that is real from the dream that is fantasy? Or would you live in a fantasy world, even if you're awake?]

 

 

 

 

 

As if the new logo, the launch of the webshop and the opening of the first monobrand store weren’t enough, SVNTY decided to shoot an impressive campaign video to present the latest collection. Twin models Hadassa and Ester De Koning show of the rebellious SVNTY items in a three day story about two girls whom are fighting daily grind. Boredom has gotten to them and so the gardner seems like the easiest victim to joke around with. Wrapped in their SVNTY items, looking totally rebel, the girls set their creativity free. On day two, the real fun begins, when they start creating their super secret drink. The twins use their charm on day three, when they trick the gardner into drinking the goldenglitter and let it take him to another dimension. The pieces are shown in a unique setting at the castle in Melle. The location certainly contributes to the mysterious atmosphere of the movie. But so do the styling, the attitude of the models and the exclusively composed music. The SVNTY pieces are attention grabbing, but without being emphasized.  

 

 

 

The video was the icing on the legendary launch party cake, as team SVNTY took the night to another level when they surprised their guests with the campaign movie. The place was filled to the rafters with editors, stylists and influencers, but went silent when the first electronic notes of the soundtrack started to play.

 

 

 

If you didn’t know SVNTY before, you’ll get to know them now. The video certainly is a must watch, so let it take you to the SVNTY-universe and stop making sense.  

 

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